Goal allows you to track the performance of your campaign.

To start, go to 'Goals' > click 'Create your first goal!'

Define the goal

In the popup window please fill out each field.

Goal Name

Create a custom name that describes your goal (e.g MyWebsiteName Purchases). 

Conversion Value

Enter the average dollar value for 1 goal completion. 

For example, if your goal is to increase Purchases then you'll want to enter your average order value. You can calculate this by Total Sales Revenue /Total Number of Orders for the last 30 days.

Goal Category

Choose a goal category from the dropdown.

Goal Tracking

Enter all URLs that a user would visit immediately after they have completed the desired goal. 

For example, if your goal is Purchases then you'll want to include the Confirmation Page URL(s) that a user would visit immediately after purchasing a product (e.g. mywebsite.com/thank-you).

Click the 'Create Goal' button to finish.

What's next?

Now that you've created a goal, let's attach the goal to a campaign.

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