What is a goal?
Goals allow you to define a specific action that you want people to take on your website. For example, your goal may be to encourage people to sign up or make a purchase.
🎯 Track performance for your campaign
⚡ Optimize your social proof for best results
To start, go to 'Goals' > click 'Create your first goal!'
How to define the goal
In the popup box please fill out each field.
Choose a goal category
What type of action do you want people to take on your website? Choose one of the 9 categories listed.
- Start Trial
- View Content
- Complete Registration
Name your goal
Give your goal a delightful name (e.g MyWebsiteName Purchases).
Set conversion value
Defining a conversion value will allow you to track revenue metrics! 💰
Enter the amount of revenue generated for 1 successful goal completion.
For example, if your goal is to increase Purchases then you'll want to enter your average order value. You can calculate this by
Total Sales Revenue /
Total Number of Orders for the last 30 days.
If you're unsure of the exact amount you can enter an estimated value :)
Set a goal completion
This step is where you define how a goal completion is tracked.
Enter the URL a user is directed to immediately after completing the goal.
A successful goal completion will be tracked when a user visits one of the Goal Completion URLs.
For example, if your goal is Purchases then you'll want to include the Confirmation Page URL(s) that a user would visit immediately after purchasing a product (e.g. mywebsite.com/thank-you-page).
Now that you've created a goal, let's attach the goal to a campaign.