Goal allows you to track the performance of your campaign.
To start, go to 'Goals' > click 'Create your first goal!'
Define the goal
In the popup window please fill out each field.
Create a custom name that describes your goal (e.g MyWebsiteName Purchases).
Enter the average dollar value for 1 goal completion.
For example, if your goal is to increase Purchases then you'll want to enter your average order value. You can calculate this by
Total Sales Revenue /
Total Number of Orders for the last 30 days.
Choose a goal category from the dropdown.
Enter all URLs that a user would visit immediately after they have completed the desired goal.
For example, if your goal is Purchases then you'll want to include the Confirmation Page URL(s) that a user would visit immediately after purchasing a product (e.g. mywebsite.com/thank-you).
Click the 'Create Goal' button to finish.
Now that you've created a goal, let's attach the goal to a campaign.