We've found that Proof works best by displaying notifications on these 2 types of website pages:
- Checkout page
- Webpage where user submits an email address
If you add Proof to every single page on your website, it may diminish the effect of social proof. We recommend placing Proof only on very specific pages that are high friction points in your sales cycle.
A high friction point is a place where you're asking your user to take an action (e.g. webpage where user enters credit card info).