Our A/B Testing feature can help you achieve these two important objectives.

1. Find out how much Proof increases conversions 

Wondering if Proof really works? Turn ON the Traffic Holdback feature to determine how Proof impacts your conversion rate (get started).

2. Optimize social proof for your website

Find out which Proof notifications and custom settings work best for your website with A/B Testing. You can continuously test multiple variations against each other to determine what gives you the highest conversion rates.

Need Help?

If you're feeling confused please shoot us a message 😀

Before you begin...

Please get familiar with creating a campaign.

Step 1 – Add a variant

Login to Proof > Edit a campaign > Scroll down and click the "+ Add Variant" button.

For each variant, select your desired notification types + make any optional customizations. 

Step 2 – Set a goal

Make sure to set a goal for your campaign to track the performance of your A/B test.

Click the 'Publish Changes' button and you're done!

What's Next?

We recommend letting your A/B test run for at least 2 weeks. After two weeks have past, select the variant of Proof with the highest conversion rate as the winner.

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Need some A/B test inspiration?
See 10 A/B test examples

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