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What is a goal?

Goals allow you to define a specific action that you want to track on your website. For example, your goal may be to encourage people to sign up or make a purchase. 

Benefits

🎯 Track performance for your campaign
⚡ Optimize your social proof for best results

To start, go to 'Goals' > click 'Create Goal'

How to define the goal

In the popup box please fill out each field.

Choose a goal category

What type of action do you want people to take on your website? Choose one of the 9 categories listed.

  1. Lead
  2. Purchase
  3. Schedule
  4. Subscribe
  5. Start Trial
  6. View Content
  7. Complete Registration

Name your goal

Give your goal a delightful name (e.g MyWebsiteName Purchases). 

Set conversion value

Defining a conversion value will allow you to track revenue metrics! 💰

Enter the amount of revenue generated for 1 successful goal completion.

For example, if your goal is to increase Purchases then you'll want to enter your average order value. You can calculate this by Total Sales Revenue /Total Number of Orders for the last 30 days.

If you're unsure of the exact amount you can enter an estimated value :)

Set a goal completion

This step is where you define how a goal completion is tracked.

Enter the URL (make sure proof pixel IS INSTALLED on this URL) a user is directed to immediately after completing the goal. 

A successful goal completion will be tracked when a user visits one of the Goal Completion URLs.

For example, if your goal is Purchases then you'll want to include the Confirmation Page URL(s) that a user would visit immediately after purchasing a product (e.g. mywebsite.com/thank-you-page).

FAQ

How are goal completions tracked?

What's next?

Now that you've created a goal, let's attach the goal to a campaign.

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