Campaigns have 3 different statuses (Draft, Paused, Active).

1.  Draft

Campaign is inactive and changes are saved as a draft.

*
In this status your pixel is not capturing data and not displaying your conversions through notifications.

When you're ready to launch the campaign, please edit the campaign and click the 'Publish Changes' button.

How to save as Draft

2. Paused

Campaign is inactive and currently paused. 

*In this status your pixel is still capturing data but it is not displaying your conversions through notifications.

3. Active

Campaign is published live on your website.

*In this status, your pixel is capturing data and is displaying your conversions through notifications.

How to make a campaign active

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