Words are an important part of convincing anyone to do anything in life. It’s no surprise that tactical and convincing copy is a key part of marketing. You’re most likely already testing headlines on your landing pages and high-traffic parts of your site.

But, did you know that you can also change the copy on your Proof Notifications?

With Live Visitor Count, the Notification displays the word “Visitors” by default. But you’re able to tweak the copy to anything that you find convincing. Try out some personalization techniques that speak directly to your audience.

Sell marketing software? Why not test referring to your visitors as “marketers.”

Have a food delivery app? Maybe call your audience “taco-lovers.”

It’s an easy opportunity to get creative with your diction.

How to set up this test:

Step 1: Navigate to the Notification Selection panel for your Control group. Head to the Hot Streaks Notification on the bottom of the page, and click “Customize.”

Step 2: On the resulting page, go to the “Messaging” section at the bottom right of the screen. Manually type in what you want to call visitors, and what you want to call the action taken by a visitor for your Control group. By default, Proof will refer to visitors as “people.”

Step 3: Now, navigate to the Notification Selection panel for your Test group. Head to the Hot Streaks Notification on the bottom of the page, and click “Customize.”

Step 4: On the resulting page, go to the “Messaging” section at the bottom right of the screen. Manually type in what you want to call visitors for this portion of traffic. In our example, we’re testing referring to visitors as “marketers.”

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