#### Things to consider if no Proof is seeing higher conversion rates than Proof:

For the testing period what time frame are you looking at? 7 days? 14 days? You want to look at the Full Test!

Don't jump ship too soon! Give the data time to reach a significant level! Look at the probability of which variant is predicted to win.

Get creative! Read through some of these packaged A/B Test experiments and see which ones could work for you!