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Megan Johnson
Written by Megan Johnson

Why can't I see data or metrics for my Campaign?

Not seeing any metrics on your Campaign? No worries.

Campaign Metrics help you determine how Experiences is performing on your website.

But what happens when you get this screen?

Understand why a Campaign may not have data or metrics

Usually the "-" lines that you will get within your lift and stat sig metrics is signifying this:

The stat sig + lift only displays when you have uniques and/or goals hit for the control variant. Lift and Stat Sig want to show you to the impact your Experience is having on your campaign. So you will not see these two metrics without assigning some of your traffic to your control. 😊